Harness the Power of Video for Your Business

When you tap into the power that online video has, you’re basically putting your marketing efforts on steroids. That’s because video is one of the most powerful sales tools in your bag of tricks and its impact on consumers’ purchasing decisions is huge. A creative business video can also build and strengthen your company’s brand like nothing else.

Have a look below at some of the incredible statistics about the impact that a video can have on your business.

of consumers are more likely to purchase after watching an online video of the product.

of consumers find videos helpful when making purchase decisions.

Whether they’re online shopping or just doing some research before buying, consumers are using video more than ever before as a part of the buying process – and that trend is growing – fast!

If your business isn’t using video to tell your story or spread your message about your product or service, you’re dropping the ball.

“Buyers are drawing a line in the sand about how they want to be communicated to and video is among the top preferred media types.”

- 2014 REPORT: The Impact of Video on the Hidden Sales Cycle

   The Aberdeen Group

The main take-away

The main take-away from all of this is that the way that consumers shop has changed. They expect you to have video (about your product or service) on your website or on your social media pages.  If you don’t feature at least one current and relevant video, consumers will gravitate toward a competitor who does.

Consumers love to watch videos (statistics and analytics make that very clear). They feel a better sense of connection to your brand when they can see and hear you telling your brand’s story.

Let Deep Blue Media help you tell your brand’s story. We’ll deliver results.

-2014 Study by Animoto.com

 Copyright © Deep Blue Media

Maybe one of the best illustrations of the value of video to a small business is this: 

”Companies using video require 37% less visitors to their site or store to achieve the same results of those companies not using video.”

So basically, you attract more customers and do it more easily when you’re using video. That’s a pretty good return on your marketing dollar. Video is working for you whether you’re there or not. It’s working on your website to tell people about who you are and what you do. It’s working on your Facebook page to tell your brand’s story and it’s working everywhere that people share it and talk about it.

Let people get to know you and your business. They’re gonna love you!

Connect with your customers by telling your brand’s story.

An excellent example of brand storytelling is Google. They have a lot of products and they want consumers to feel a certain way about them. They want to cultivate a feeling of connection, familiarity and do so very well by using emotion in their brand stories. Check out this “Google Maps” video below. WARNING: you may end up going down the ‘YouTube Rabbit Hole’ and find that an hour has passed. Good stories are like internet catnip.

Homeward Bound: Google Maps Stories

For more than a quarter century, Saroo Brierley searched for his family before finding his way back home with the help of #GoogleEarth. Watch the incredible true story of hope, determination and technology.

Deep Blue Media drew on these fundamental principles of brand storytelling when we created the video below for Nakile Home for Special Care. It is truly a unique care home with so many touching stories. We decided to focus on one of them to help tell Nakile’s brand story.

Home Away from Home: Nakile Home for Special Care

“If you can’t be home, this is the next best place to be.” It’s a common sentiment expressed by the residents at Nakile. 

Watch one woman’s story of her family’s journey to Nakile.

Click the video to play

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If you don’t have a story, you’re just another commodity. Essentially, you become a replaceable cog in the consumption machine. You aren’t differentiating your brand or your business. Creating your brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into.